The internet is the first place that potential customers look when searching for solutions to their challenges. Is your website optimized to pull cutomers in?
Key words, or “keywords” in marketing vernacular, are the magnets that pull internet searchers to your website. They should be the words people type into the search box on Google or Bing. Keywords should be chosen carefully and placed intentially throughout your website. According to an article by Digital Marketing News, “Keywords reveal what users are looking for and how they expect to find it, so your site should mirror that logic.”
A good start is to think of the problems that can be solved by your product or service and then use those terms as magnets. The article cites the example of people searching for information by health condition and types of treatment. Based on this, the website’s menu could include “health conditions,” with a drop down for specific conditions such as heart disease, cancer, etc. Your website might then attract people searching for products related to cancer treatments.
Read the primer on keywords, and then learn more about incorporating them into your website structure.